User flows are integral to the UX design process. These valuable UX artifacts help product teams visualize flows and processes from users’ perspectives to reduce errors and enhance the user experience. This article takes a deep dive into user flows, their importance, the principles that guide them, the visual representations, and the various types of
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User experience design is a powerful discipline with a fine line between assistance and manipulation. Organizations often use dark patterns to trick users into decisions they otherwise wouldn’t choose. Sometimes these dark patterns don’t have malicious intent, but the result is the same. Understanding dark patterns and their consequences is crucial for UX design teams.
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An effective pricing page is crucial for highlighting your value proposition and increasing conversions. Designing a pricing page requires a clear understanding of your potential customer’s problems and using the correct UI elements and content to show your product is the solution. We’ve reviewed seven leading organizations to see how these companies use design to
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Progressive disclosure is one of the ways of reducing UI complexity and it may come in handy whenever designers want to make products less overwhelming for the end-user. This article explores progressive disclosure, when to use it, helpful UI components, real-world examples, and a step-by-step process for implementing this design technique. Design user experiences your
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Products are built by people for people. To do it right, UX designers must have a genuine interest in human psychology – to understand the emotions and motivations behind users’ actions. Only then you are able to create products, which perfectly resonate with the target audience. Without this knowledge, it’s like shooting in the dark
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Well-designed microinteractions enhance the user experience by providing reinforcement and feedback. Without microinteractions, user interfaces would be dull and lifeless. Like it or not, digital products play on human psychology. When you see the flashing “typing…” in chat or social media apps, you want to stick around to see what the person’s going to say.
There’s more to the website that meets the eye! Beside the layout, colors, fonts, there are also technical factors such as site speed, indexing, and metrics that UX designers need to consider when working on a website experience. We invited Tomasz Niezgoda, Head of Marketing at Surfer, a platform that merges content strategy, creation, and
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The video game industry is a fun and exciting place for UX designers passionate about art, creativity, design innovation, and, of course, gaming. Game UX designers work on diverse projects, creating UIs and interactions to enhance the gaming experience. This article is for UX designers looking for an introduction to game UX and the various
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Mobile app competition is fierce, with millions of digital products vying for people’s limited attention. Increasing app engagement is a high priority for many product development teams, constantly looking for innovative ways to retain and entertain. UX designers play an essential role in keeping app users engaged using various design and psychology techniques. Prototyping and
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Design leaders champion the design team, user experience, and, most importantly, an organization’s users. They create the company’s design vision and clear a roadmap for designers to achieve its goals and milestones. This article explores the design leader’s role, including advice from two highly experienced industry experts who have worked in leadership positions at UXPin,
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Experience design is a fast-growing design discipline focused on creating meaningful experiences. Experience designers use an interdisciplinary approach combining design, psychology, and technology to develop user-centered digital products. This article explores experience design fundamentals and how practitioners use human-centered design techniques to create engaging product and service experiences. Prototype and test your experiences with final-product
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Visual communication is exceptionally complicated. It’s diverse, boundless, and relentless. A design language establishes principles and constraints that induce the clarity, consistency, and cohesion necessary for designers to communicate with end users. Developing this design language is a time-consuming undertaking requiring feedback and collaboration from multiple departments and stakeholders. The final result will allow an
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A well-defined UX strategy is as important as your organization’s mission statement. A user experience strategy helps guide UX teams when conceptualizing and designing innovative digital products. This article is a summary of our free eBook, The Field Guide to UX Strategy, written by acclaimed designer and author Robert Hoekman Jr. Looking for ways to
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Are you searching for the best UX tool? If so, then you might have noticed that the tools out there vary greatly in terms of the features they offer. Because of that, it can be hard to assess if the user experience software you’re considering genuinely has all you need. Or, even, if you’ll need
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