Lessons from Scaling User Research at Google

Dr. Laura Granka
UX Director, Google

1:05h

Dr. Laura Granka

UX Director, Google

Dr. Laura Granka has been with Google for 10 years, leading UX Research for a team of 50 researchers.

She spent the past three years establishing and growing a UX Research team for Google Social, cutting across mobile, photos, Hangouts, Google+ and more. Currently, Laura is leading a team of quantitative researchers and software engineers to build innovative research tools and conduct large-scale analysis across Google Search, Maps, Identity, and other new efforts. She is passionate about baking data into design using research to inform and inspire products, as well as to predict trends.

Dr. Granka received her BS and MS from Cornell University, and her PhD from Stanford.

A case study based on years of scaling user research.

You'll learn:

How Google incorporates quantitative and qualitative data into product development
How to communicate user research insights to a multidisciplinary team
How to select the right user research methods

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